Forty-one percent of retirement plan participants under the age
of 35 are relying less on an adviser, according to a new report from Spectrem, “Advisor
Usage Among DC Plan Participants.”
Among those 35 to 49 years old, 33% are depending less on
advisers. The trend continues among older investors, although it declines to
28% for those 50 to 64 and to 19% for those 65 and older.
Overall, 54% of all participants use an adviser, but among
this group, only 45% rely on and trust their adviser for the vast majority of
their financial needs. When it comes to specialty investing, such as real
estate or alternatives, 42% of participants under the age of 35 use an adviser.
The numbers are equally strong for the other age groups: 35 to 49 (43%), 50 to 64
(34%) and 65 and over (55%).
Asked whether they have a portion of their investments with
an adviser to compare results with their own investing, 18% of those under age
35 indicated this is a strategy they are testing. This is also true for 21% of
those 35 to 49, 21% of those 50 to 64 and 27% of those 65 and older. The percentage
of participants who had done most of their own investing but who are now
transitioning more of their assets to advisers is 19% for those under age 35,
15% for those 35 to 49, 15% for those 50 to 64 and 24% for those 65 and over.
NEXT:
Other findings
The percentage of participants who said they are likely to
drop or replace their adviser in the coming year fell from 11% in 2014 to 9%.
Adviser communications continue to leave investors unimpressed. Excellent
ratings were low for newsletters (15%), blogs (2%) and social media (2%).
Forty-six percent of participants rated advisers’ blogs and 50% rated advisers’
social media activity as poor.
Of the top five reasons investors said they would fire an
adviser, four were about communication and only one relates to performance.
Fifty-seven percent said if their adviser did not return phone calls in a
timely manner, they would consider firing them. That was followed by not
returning e-mails in a timely manner (53%), not providing them with good ideas
and advice (49%), not being proactive in contacting them (42%) and
underperforming the overall stock market (39%).
“Providers have a significant opportunity to retain and grow
their business by strengthening their engagement with plan participants,” says
Spectrem President George Walper Jr. “As the U.S. population ages, these
opportunities for engagement will only increase, since more than 30% of plan
participants say they will be seeking advice on planning for long-term care,
implementing tax-advantaged strategies and establishing an estate plan.”
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For the majority of people, says Chad McPherson, an
adviser-in-training with Payne Wealth Partners in Evansville, Indiana, views around
money and investing relate directly back to principles first learned when
growing up.
McPherson’s official title is “paraplanner,” as he is still pretty
new to the advisory industry. Having passed the Certified Financial Planner (CFP)
certification program in July, he is now working to complete mentorship
duties under an experienced team of financial advisers. This gives McPherson an
inside perspective on what firms should know about attracting Millennial and
Gen X job applicants—and what it’s like to first join up with an advisory.
Cutting straight to the chase, McPherson says he was hired
at least in part because firm leadership at Payne Wealth Partners is “rightfully
focused on adviser recruitment and business continuity planning” amid accelerated
Baby Boomer retirements. His strong work ethic and enthusiasm for the CFP certification also helped,
he says, but recruitment is quickly becoming a serious focal point across the advisory space. It’s especially pressing in the independent
registered investment adviser (RIA) space, wherein relatively few independent firms
have true succession plans in place.
Add to the natural demographic pressures regulators’
increased interest in advisory firm succession, and firm leaders must take action today to groom the next generation of talent,
McPherson says. He warns, however, that recruiters will not have as easy a time
picking out younger talent as they might hope or expect. A big part of the problem is
that even students in finance-related majors get very little exposure to the
advising career path before graduation. Others find themselves in the wrong
part of the finance industry straight out of school, as was the case with
McPherson, whom earned an undergraduate financial management degree from Western Kentucky University.
“I ended up selling insurance for about a year out of
school,” McPherson explains. “It’s a fine career path and I have many friends
who are still working in insurance, but wholesaling is not for everyone. It’s a
different mindset and a different path forward from what you can find in relationship-based
financial advising.”
NEXT: It takes a
certain mindset
“Frankly not all that many young people are very aware of
the advisory industry or thinking about it as a career path,” McPherson adds,
citing a variety of industry research reports arguing the same. For example Cerulli
Associates recently found current trends will start driving down the total number of advisers by 2019, unless
recruiting among young people seriously picks up. At the same time other research suggests demand for advisory services
will easily grow 40% or more in the next few years, further crunching the time
of the existing pool of advisers.
McPherson pretty quickly came to realize there were opportunities
out there for a better fit, and that only focusing on selling insurance products
would “really limit the impact I had on individuals,” he says. He returned
to college in hopes of earning the CFP certification, “and sought to work for a
company that supported continuing education for their employees as well as
holding themselves to a fiduciary standard.”
Thinking back, he suggests something else that really
prepared him to be interested in an advisory career was watching family members
operate a number of small businesses. He says he watched members of his family
struggle as plans for their retirement were crippled by a slowing local
economy. Firsthand, he “witnessed the side effects of fully devoting all your
eggs to one basket, as much of their retirement hopes depended on the success
of their businesses.”
“People work hard all their lives, but they don’t plan for
their retirement,” he continues. “I have seen too many struggling to make it on
Social Security when what they should be doing is enjoying the fruits of their
labors.”
In this sense, McPherson agrees that advisory firms will do
best to find candidates not just with the right financial skill sets, but with
the right philosophy about money, life and work. It’s not exactly a simple task and there is
not really any one specific formula for finding these people, he notes, but the
effort will pay dividends.
NEXT: Succession
planning is client planning
McPherson says he eventually accepted a position at Payne
Wealth Partners because “the firm very clearly signaled its willingness and
interest in helping me develop my financial knowledge.”
“I love that everyone gets to bring something to the table
and has their own area of expertise,” he adds. “Also, as a young professional,
it is very rewarding to interact on a daily basis with people who have a so
many years of experience in the industry. I feel like I learn something new
every day.”
Another interesting piece of advice he likes to share was
given to him early on: “When I was beginning my search for a career in the
financial services industry, a wise individual told me ‘you want to work with a
team that operates as a business and not as a lifestyle firm.’ This is a
statement that was not only applicable to my situation, but also a
consideration that should be posed by every consumer to his or her adviser.
After all, what does happen to all of the planning you’ve put into your
financial future if your adviser simply exits the business tomorrow?”
McPherson concludes that, from the client’s perspective, it
should be evident that if their current adviser leaves the business tomorrow,
there are other qualified team members in place that can easily step in and
help make the financial decisions that loom unexpectedly.
“Ideally, you should want the opportunity to have
relationships with multiple advisers, young and old, on the team,” he adds. “This
assures that someone will be there to support your decisions throughout your
financial life.”